Ever wonder how to some brands win and some lose? Differentiation is the key, whether the brand is a new disrupter or an established one that’s been around for decades.
Connect with local Thunderbirds at this book launch featuring a global speaker and new author who is also a seasoned executive with experience building many iconic brands and advising leaders worldwide.
Ernst & Young "Entrepreneur of the Year" award-finalist Soon Yu shares his views at a book launch celebrating his insightful business book, Iconic Advantage: Don't Chase the New, Innovate the Old.
Thursday, March 8, 2018 - 6:30pm-8:30pm
1375 Burlingame Ave
The reviews are out, and they're excellent. Find out what people are saying about the book.
Join Thunderbird Ambassador: Carole Low, carolelow [at] gmail [dot] com